Including graphic pictures on health warnings on cigarette packages is more effective than text-only warnings at getting people to consider the health risks of smoking and motivating them to quit smoking, a study from China has found.

More than 80 percent of smokers, non-smokers and youth from four Chinese cities that participated in the study said that warning labels on cigarette packs should include pictures. It is also notable that participants in Kunming, located in the heart of the tobacco industry in China, were the highest among the four cities in their desire for the government to implement stronger health warnings.

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Source:
1. Fong GT, Hammond D, Jiang Y, et al. Perceptions of tobacco health warnings in China compared with picture and text-only health warnings from other countries: an experimental study. Tobacco Control 2010; 19: i69-i77. (open access)

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