The American Academy of Pediatrics has called for a complete ban on cigarette and tobacco advertising in all media, limits on alcohol advertising, and limits on content related to tobacco, alcohol, prescription drugs and illegal drugs on television and in movies targeting children and teenagers.

“Two legal drugs—alcohol and tobacco—pose perhaps the greatest danger to children and teenagers. Both represent significant gateway drugs and are among the earliest drugs used by children and teenagers,” states the Academy in a policy statement published on 27 September 2010 in the journal Pediatrics.


The complete policy statement is available open access from the journal Pediatrics.

1. American Academy of Pediatrics. Policy statement—children, adolescents, substance abuse, and the media. Pediatrics 2010; 126: 791-799. (open access)